Being Creative with Business

I am a member of the entrepreneurship club at Utah State University. This last week was E week. On Friday I had the opportunity to listen to a lot of very successful entrepreneurs. You always hear how important golfing is in the business world. It's were you get to know potential business partners, where you make business deals, and just do business. The CEO of Rockwell Watches made an interesting point. He doesn't really like playing golf. So instead of taking businesspeople golfing, he takes them snowmobiling, or boating, or motocross. He decided to do things differently and he has had a lot of success because of it. He learned early that you don't have to do things the expected say, you can be creative and still make things work out for you. Another thing that he did to show how he branched out and decided to do something a little different is how he advertises. He wanted Rockwell posted on professionals trailer at their events. This cost way too much for him. So what he did was start his own very small motocross team and found that in the rules that he was allowed to bring as many vehicles has he wanted. Usually only the very successful athletes have the money for semis. They didn't know where to put his semi so they put it next to the rest. Now everyone saw his name with all of the other top brands even though he wasn't in their league at the time. Entrepreneurs need to be creative to get an edge in the business world.